driverBy Jena Williams

According to Road Scholar Transport the truck driver shortage is projected to be 200,000 in 2012. That means you need to do all you can to keep the valuable drivers that are on your team. recently addressed how to decrease churn in both your employees and in your independent contractors.

Churn is employee movement from company to company within the same industry. found this was typically caused by lack of communication between the potential driver and potential employer. They found that often recruiters paint a rosy picture to get a driver to sign on or the driver only hears what he/she wants to hear. Later discontent sets in and the driver leaves for another company. Then the company must again go through the cost of recruiting, hiring and training a new driver.

Honesty is the best policy to get and retain good drivers.

Driver retention begins during the interview process. The more information exchanged, the better the driver will understand and accept the idiosyncrasies of your company’s operations and procedures. Think of it more like research into the wants, needs and requirements of both your company and the prospective driver. The more knowledgeable you are about the trucker’s wants and needs, and the more knowledgeable the trucker is about your company’s methods and policies, the stronger the relationship will be.

Take the time to make sure expectations and assumptions are addressed during the initial interview. recommends:

…providing the potential trucker with a question & answer sheet [to] fill in the blanks with the information the recruiter provides… The recruiter has a similar Q&A sheet to note all the answers the trucker provides. At the completion of the interview, the recruiter and possible future trucker should exchange these sheets and go over the information to be sure nothing is misunderstood. The more complete the information, the less likely there will be a disgruntled driver.

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Click to read article on independent owner/operators

Getting injured workers back to work quickly also decreases churn. Check into Labor & Industries’ Stay at Work Program.

How have you overcome communication issues at your company?